Boutique accommodation

How does a small self catering accommodation get noticed and compete with the larger budget rental listing sites? The brief required the creation of an identity inspired by the history of the 16th century house and its surroundings. The logo's Medieval feel alludes to the property's close proximity to the Inquisitor's Palace, both visually as well as with its play of words (An indulgence is an absolution doled out in the past by Church authorities as well as a type of appeasement).

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