A small group of farmers who produce homemade products made from their produce felt they could grow their market. They were however concerned that too slick a campaign could change their clients perception of them. They wanted their target audience to see their passion for their natural produce so we centred on nature herself.
What do you do when you find a trail of fruit? Do you follow it? Who's placed it there and where does it lead?
Our TV ad was shown over Christmas time and was filmed and produced in-house.